In Hacking Growth, Sean Ellis, founder of GrowthHackers.com and Morgan Brown take you behind the scenes of the fastest growing companies in the world: Facebook, Uber, Dropbox, Pinterest, AirBnB and many more, to uncover the secrets of how these teams move fast and compound win after win to crush their competition and create extraordinary value. Sean and Morgan provide the step-by-step growth hacking process that any company, in any vertical can use to find growth wins faster and leave their competition in the dust.
This is the first time this Growth Hacking Playbook is being revealed.
No matter what kind of business you’re in
Discover the step-by-step growth hacking process used by companies like Facebook, AirBnB, LinkedIn and more that allow them to find new growth wins predictably and faster than anyone else. From building growth hypotheses, to prioritizing the most promising growth experiments, to rapidly testing ideas to find winners and analyzing the results to continually improve performance, you’ll get everything you need to unlock new growth for your business.
Discover promising new growth opportunities through qualitative and quantitative data dives.
Test your experiments to see which ones produce the biggest growth wins.
Generate hypotheses for growth experiments that are likely to move the needle.
Determine which experiments to pursue with a rigorous prioritization process.
Your business needs to be growing. And Hacking Growth is your definitive playbook to get the results you need. From organizing your team for faster learning and collaboration, to prioritizing and experimenting with the best growth ideas, to rapidly testing and implementing what works, this book shows you exactly how to turn your business into a high growth machine.get the book
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